Experience

Building growth across FinTech
and Luxury Hospitality.

A journey shaped by performance marketing, digital strategy, website growth, customer acquisition, and revenue-focused brand experiences across fintech and hospitality industries.

Performance Marketing & App Growth

Bitunix

Led in-app acquisition campaigns focused on app installs, registrations, user activation, and trading conversions across mobile-first advertising platforms.

Managed multi-channel growth campaigns with monthly budgets exceeding 2 billion VND.
Achieved CPI from $1 and cost per registration from $3.
Generated nearly USD 40M in monthly revenue through paid marketing campaigns.
Executed campaigns across Google Ads, TikTok Ads, Meta Ads, Apple Search Ads, Moloco, and Liftoff.
Optimized AppsFlyer attribution setup, event tracking, and conversion data quality.
Focused heavily on in-app growth performance and scalable acquisition efficiency.
Supported campaign localization and targeting strategies across multiple countries.
Managed policy-sensitive fintech campaigns, including large-scale TikTok Ads execution.

Performance Marketing & Branding

BingX

Executed large-scale acquisition and branding campaigns across Google, Meta, TikTok, Telegram, and X to drive registrations, referral growth, KYC completion, and trading activity across global markets.

Managed multi-channel growth campaigns with monthly budgets exceeding 1 billion VND.
Generated over USD 20M in quarterly revenue by the Vietnam team across all marketing channels.
Focused on both performance acquisition and brand visibility for referral-driven growth.
Conducted country-level audience research and behavioral analysis to optimize campaign strategy.
Built tracking flows and attribution systems to improve reporting accuracy and optimization.

Cluster Digital Marketing Specialist

Mia Luxury Collection

Led digital marketing activities for Mia Saigon, Mia Nha Trang, and Mia Quy Nhon by Fusion, focusing on direct booking growth, F&B revenue, and luxury brand presentation.

Managed Meta Ads and Google Ads campaigns for rooms, restaurants, and banquet sales.
Generated average website booking revenue exceeding 1 billion VND/month/property.
Achieved ROAS of 18 with Search Impression Share consistently above 90%.
Built La Baia Italian Restaurant’s fanpage from 0 to 10,000+ followers.
Planned the reopening digital strategy and website development for Mia Quy Nhon.
Collaborated directly with Meta, Google, Siteminder, TripTease, Compass Edge, Sojern, and other hospitality partners.

Digital Marketing Executive

Silverland Hospitality Group

Managed performance marketing activities for six Silverland hotels and The Myst Dong Khoi, focusing on room sales, F&B campaigns, and banquet revenue growth.

Delivered banquet revenue exceeding 2 billion VND/month.
Increased F&B revenue to over 1 billion VND/month per outlet from walk-in customers.
Maintained highly efficient acquisition costs across Meta campaigns.
Optimized landing page UX/UI and SEO strategy for banquet.vn.
Improved banquet-related keyword rankings from outside the top 100 to page 1–3 on Google Search.

Marketing Executive

Green Bay Phu Quoc Resort

Supported resort marketing through creative production, brand communication, guest experience activities, and digital marketing support.