City Hotels
Silverland Hospitality
Digital marketing work for 6 Silverland hotels and The Myst Dong Khoi, with a focus on Meta ads, landing page performance, banquet SEO, and revenue growth.
Scope of work
Managed Meta campaigns to sell rooms, F&B, and banquets while optimizing landing pages and SEO for banquet.vn. The work connected ad performance with a stronger conversion experience and higher search visibility.
Key responsibilities
- Ran Meta advertising for rooms, F&B, and banquet lead generation.
- Maintained cost per message from 20,000 to 60,000 VND.
- Maintained cost per lead from 80,000 to 100,000 VND.
- Optimized UX/UI for landing pages to improve conversion clarity.
- Improved banquet-related SEO keywords from beyond top 100 to top 1-3 positions.
