BTK Bui Thanh Khai

Performance & Branding

BingX

Performance-driven acquisition and branding campaigns across Google, Meta, TikTok, Telegram, and X focused on user growth, referral expansion, KYC completion, and trading activity across global markets.

BingX feature highlight BingX feature highlight BingX feature highlight BingX feature highlight

Scope of work

Executed large-scale acquisition and branding campaigns across major performance channels, combining paid media strategy, audience research, tracking flows, and market-specific optimization for fintech growth.

Key responsibilities

  • Managed multi-channel growth campaigns with monthly budgets exceeding 1 billion VND.
  • Generated over USD 20M in quarterly revenue by the Vietnam team across all marketing channels.
  • Focused on both performance acquisition and brand visibility for referral-driven growth.
  • Conducted country-level audience research and behavioral analysis to optimize campaign strategy.
  • Built tracking flows and attribution systems to improve reporting accuracy and optimization.
BingX campaign visual BingX campaign visual BingX campaign visual BingX campaign visual BingX campaign visual BingX campaign visual BingX campaign visual BingX campaign visual BingX campaign visual
Back to Projects