BTK Bui Thanh Khai

App Growth & Performance

Bitunix

In-app performance marketing campaigns focused on app installs, registrations, user activation, and scalable acquisition through Google, TikTok, Meta, Apple Search Ads, Moloco, and Liftoff.

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Scope of work

Led mobile-first acquisition campaigns with a strong focus on attribution quality, localized targeting, platform policy compliance, and scalable user growth efficiency.

Key responsibilities

  • Managed multi-channel growth campaigns with monthly budgets exceeding 2 billion VND.
  • Achieved CPI from $1 and cost per registration from $3.
  • Generated nearly USD 40M in monthly revenue through paid marketing campaigns.
  • Executed campaigns across Google Ads, TikTok Ads, Meta Ads, Apple Search Ads, Moloco, and Liftoff.
  • Optimized AppsFlyer attribution setup, event tracking, and conversion data quality.
  • Focused heavily on in-app growth performance and scalable acquisition efficiency.
  • Supported campaign localization and targeting strategies across multiple countries.
  • Managed policy-sensitive fintech campaigns, including large-scale TikTok Ads execution.
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