Luxury Destination
Mia Luxury Collection
Digital marketing specialist for Mia Saigon, Mia Nha Trang, and Mia Quy Nhon by Fusion, covering rooms, F&B, banquets, partner coordination, and website revenue growth.
Scope of work
Planned, implemented, and reported digital marketing activity for restaurants, rooms, and banquets across three hotels. Built campaign systems that connected paid media, website experience, OTA pricing, and partner channels.
Key responsibilities
- Implemented Meta and Google Ads for outlets, rooms, and banquet sales.
- Generated average room revenue over 1 billion VND per month from website and Google Ads.
- Built La Baia Italian Restaurant fanpage from 0 to more than 10,000 followers.
- Planned the digital strategy and built a new Mia Quy Nhon website for reopening.
- Checked OTA price discrepancies to protect the best website pricing.
- Worked directly with Meta, Google, Siteminder, TripTease, Compass Edge, Sojern, and Vivvu.
